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    Portrait of Marcus Rivera

    Marcus Rivera

    Local & Service Business Lead

    Built and sold a local SEO agency that served home-service businesses across Texas. 15 years in local marketing.

    About Marcus

    Marcus started doing SEO for his cousin's HVAC company in 2010 — a website that got two visitors a day. Three years later it was the highest-rated HVAC shop in San Antonio on Google. That accidental case study turned into a local SEO agency he ran for nine years before selling it in 2022.

    He now writes the local-business, home-services, and Google Business Profile guides on HowDoIMarket. His writing is opinionated about the stuff that genuinely moves the needle for a service business (reviews, GBP, response time) and skeptical of the stuff that doesn't (fancy logos, hashtag strategies, generic blog posts).

    Guides by Marcus

    21 guides published.