Editorial Standards

Who writes our guides

Every guide is written or reviewed by a named member of our editorial team — see the team page for bios and credentials. We do not publish anonymous guides, and the author listed at the top of each page is the person responsible for its accuracy.

Our writers are practitioners first. Each one has run real campaigns or operated real businesses in the areas they cover. We don't hire generalist content writers to produce marketing advice they've never executed themselves.

How a guide gets made

1. Research. We start with the actual search query: what is someone typing into Google or ChatGPT, and what do they need to know to act on it today?
2. Outline. The author drafts an outline focused on answering the question directly, not on hitting a word count.
3. Draft. First-person practitioner voice. Real budget ranges, real time commitments, real examples. We name specific tools by name when we recommend them.
4. Edit. A second editor reviews for accuracy, removes filler, and checks that every recommendation is defensible.
5. Publish. Author byline, publish date, and last-updated date are surfaced on the page.
6. Maintain. Top guides are reviewed at least quarterly; we update them when platforms change (ad-policy changes, algorithm changes, new ad formats, etc.).

Sourcing and citations

When we cite specific statistics, platform-policy text, or third-party studies, we link out to the original source. We do not cite numbers we cannot verify, and we prefer first-party platform documentation over secondary blog posts.

Numbers we present as our own experience (CPMs, conversion rates, budget ranges) come from accounts our team has personally managed. They are estimates from real campaigns, not industry-average claims pulled from press releases.

Use of AI tools

We use AI as a research and drafting assistant — for tasks like outlining, summarizing long-form platform documentation, and proofreading. A human author is responsible for every published word, every recommendation, and every number on the site.

We do not publish AI-generated guides without substantive human editing, original framing, and a named author who stands behind the content.

Corrections

If you spot an error, an outdated platform reference, or a claim you think is wrong, email us via the contact page. We update the affected guide, bump the "last updated" date, and note significant corrections at the bottom of the page.

Independence

HowDoIMarket is independently owned. We don't take payment to recommend tools, platforms, or services. When we link to a product, it's because the author uses or has tested it — there are no paid placements inside guides.