About Sarah
Sarah has spent the last 12 years inside performance marketing teams — first as a paid social buyer at a digital agency in New York, then as growth lead at a Series B ecommerce brand where she scaled monthly ad spend from $40k to $1.2M.
She specializes in Meta and TikTok ads, creator partnerships, and the unglamorous spreadsheet work of figuring out which channel actually drives profitable revenue. Her guides lean hard on real numbers — actual CPMs, realistic conversion rates, and budget tiers based on what she's seen work (and fail) across hundreds of accounts.
Sarah writes the channel guides, ecommerce guides, and most of the paid-media content on HowDoIMarket.
Guides by Sarah
26 guides published.
How Do I Market With Google AdsHow Do I Market With Facebook AdsHow Do I Market With InstagramHow Do I Market With TikTokHow Do I Market With YouTubeHow Do I Market With Influencer MarketingHow Do I Market A Shopify StoreHow Do I Market An Ecommerce BusinessHow Do I Market A Clothing BrandHow Do I Market A Streetwear BrandHow Do I Market A Supplement BrandHow Do I Market A Beauty BrandHow Do I Market A Skincare BrandHow Do I Market A Cosmetics BrandHow Do I Market A Jewelry BrandHow Do I Market A Beverage BrandHow Do I Market A Fitness BrandHow Do I Market A Luxury BrandHow Do I Market A Handmade ProductHow Do I Market A Print On Demand StoreHow Do I Market A Dropshipping StoreHow Do I Market a DTC BrandHow Do I Market a Product LaunchHow Do I Market a Subscription ProductHow Do I Market a Digital ProductHow Do I Market an Online Course